We’ve been tasked with creating a usable, modern-looking website with a spooky, dark Victorian theme for our sister company, ShadowReach marketing.
The challenge:
Keep the site up-to-date with contemporary design trends while maintaining a dark, 19th-century aesthetic
The solution:
The skin of a usable website with subtle, gothic design motifs sprinkled throughout. Add subtle ghostly animation with bizarre imagery.
The website:
Every website should appear great on both computer screens and mobile devices such as tablets and phones. Which is why we put a lot of attention into ensuring that mobile views of the site maintained the same look and functionality as desktop views.
The imagery
We put a lot of research and thought into the imagery that would define the look of the website. Ultimately. we decided on a mixture of Victorian patterns, black and white vector drawings, and heavily edited photos.
Victorian patterns
The Victorian era loved wallpaper, and vintage “looks” often incorporate aged papers and torn edges. Therefore, we sourced and modified these sorts of images to use as backgrounds for the site.
Black and white vector drawings
One of The Concept Spot’s signature additions to much of our work is our use of pen-and-ink drawings. The ShadowReach aesthetic lends itself nicely to these types of illustrations, especially when animated. Due to the nature of ShadowReach’s business, we could allow ourselves to get a little bit campy with these animated GIFs.
Edited photographs
One of the best ways to create spooky, unsettling imagery is to mix two disparate things together. Using our team’s advanced Photoshop skills, we were able to modify regular photographs to create the following monstrosities:
Final website
Overall, we consider the finalized website to be user-friendly and informative, as well as adhering to ShadowReach’s unique aesthetic. To see the final result, please visit ShadowReach.co.
