We were tasked with creating a usable, modern-looking website with a spooky, dark Victorian theme for a Halloween marketing company, ShadowReach.
The challenge:
We had to keep the site up-to-date with contemporary design trends while maintaining a dark, 19th-century aesthetic.
The solution:
We made a skin of a usable website and sprinkled subtle, gothic design motifs sprinkled throughout. Then, we added subtle ghostly animation with bizarre imagery.
The website home page:
The imagery
We put a lot of research and thought into the imagery that would define the look of the website. Ultimately. we decided on a mixture of Victorian patterns, black and white vector drawings, and heavily edited photos.
Victorian patterns
The Victorian era loved wallpaper, and vintage “looks” often incorporate aged papers and torn edges. Therefore, we sourced and modified these sorts of images to use as backgrounds for the site.
Black and white vector drawings
One of The Concept Spot’s signature additions to much of our work is our use of pen-and-ink drawings. The ShadowReach aesthetic lends itself nicely to these types of illustrations, especially when animated. Due to the nature of ShadowReach’s business, we could allow ourselves to get a little bit campy with these animated GIFs.
Edited photographs
One of the best ways to create spooky, unsettling imagery is to mix two disparate things together. Using our team’s advanced Photoshop skills, we were able to modify regular photographs to create the following monstrosities:
Need a gothic website for your spooky business?
Let the team at The Concept Spot design an effective, unusual website that reflects your business’ unique style. Schedule a discovery call or reach out to us!
