People connect emotionally to brands.
Iconic brands go beyond just a logo. Let’s ensure your brand gives prospective customers the warm fuzzies.
The Style Guide
Of course, your company does need a logo, which we can help you with no matter where you are in your business journey. But before you can even start designing that, you need to define your brand’s basic style. What color(s) will people of the future associate with your brand? What font will remind them of your products subconsciously? What type of emotions will be invoked by the mere mention of your brand name?
More than a feeling
When you work with The Concept Spot, we’re not just trying to make you look pretty. We will also help you identify what makes you different (your competitive advantage) and make that front and center in your branding. Not only do you look great, but your prospects will know right away why they want to work with you.
Consistency, consistency, consistency
When we create your branding guidelines, we lay out a blueprint for the present and the future. We’ll help you decide how your brand will look and feel on all future design materials so you can begin building that brand consistency that will eventually lead to instant recognizability.
Ready to outshine your competition?
Your CUstom Website
When you choose us as your web designer, you’re not just getting a pretty website—you’re getting a powerful tool to turn visitors into loyal fans and paying customers. With years of experience building custom websites for businesses of all sizes, we design sites that are not only visually stunning and user-friendly, but also built to perform and grow.
Your site should work as hard as a rocket engine.
Customers have expectations when they are shopping for services like yours. Our SEO-friendly sites are search result magnets, and interactive features like booking systems and social feed auto-integration drive conversions. We build streamlined sites, integrating essential tools like CRMs, email marketing, fillable forms, and analytics to provide insights for improvement.
Accessibility is our middle name.
Our comprehensive testing ensures your site works across browsers and mobile devices, with one-tap calling and intuitive navigation. We can also implement ADA and GDPR compliance on the sites we build. With our ongoing maintenance and managed hosting, your site is always reliable, fast, up-to-date, legally compliant, and secure, while being scalable as you grow. Best of all, you’ll get personalized one-on-one collaboration directly with the experts to bring your vision to life.
Ready to make that website sing?
Brand Messaging
Your brand means more than what can be seen or touched; sometimes you just need words to convey your message. We meticulously construct the following to make up your brand’s voice:
- Copy (written messaging) that educates or explains (the most obvious).
- Storytelling humanizes your brand; you’re not some heartless evil conglomerate.
- Implied tone of voice sets the mood and attracts a specific demographic.
- Point-of-view makes readers feel attended to and understood, rather than lectured at.
- SEO (search engine optimization) tells search engines to suggest your site to people looking for specific things. This is writing specifically for robots, not people, and includes both seen and unseen words.
Written by (very knowledgeable) human beings
The thoughtfully crafted and professionally edited copy we write for your website will leverage all of these complex techniques for communicating with your future customers. We’ll make sure your site showcases SEO-friendly language and imagery that helps you rank higher and get found.
We build a better blog
If you’ve already got written copy on your site, but you don’t have an optimized blog, you’re still missing out on a lot of business. Let us show you how an optimized blog takes your site from a transaction hub for customers to a trusted repository of expert wisdom.
Let's send your message to the stratosphere.
Make your brand cosmic.
Let’s work together to build a brand that reflects your vision and positions your business for long-term success.